Unseen Tracking of Online Consumers by Data Harvesting Companies

Ads Follow Web Users, and Get More Personal
By STEPHANIE CLIFFORD
Published: July 30, 2009

For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recently, some of these companies have started connecting this mountain of information to consumers’ browsers.

Read the rest of this entry »