Keep Calm and Make Tea

From The Guardian:

Nowadays, of course, it would be farmed out to an expensive communications agency. Back in the spring of 1939, it was an anonymous civil servant who was entrusted with finding the slogan for a propaganda poster intended to comfort and inspire the populace should, heaven forbid, the massed armies of Nazi Germany ever cross the Channel.

This was the third in a series. The first, designed to stiffen public resolve ahead of likely gas attacks and bombing raids, was printed in a run of more than a million and read: Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory. The second, identically styled, stated: Freedom Is In Peril.

From August 1939, both posters began appearing all over the country, on billboards, in shops, on railway platforms. The third, though, was held back. This one was for the real crisis: invasion.

Jennifer Fabian of StrangeHours.com has designed a delightful riff on the poster (cheers to Copperbadge for the tip).

Available for the Public Good as a downloadable pdf, in your choice of black or green. Milk, sugar, and/or royal crown not included.